M.Video–Eldorado at a Glance
M.Video-Eldorado Group is Russia's leading e-commerce and consumer electronics retailer. In 2021, the Group's gross merchandise value (GMV) was over RUB 570 billion. We are rapidly growing our online business: total online sales (TOS) account for around 68% of the Group's GMV, making us one of the largest e-commerce players in Russia.
M.Video-Eldorado Group is also one of the most technologically advanced retailers in Russia. We are doing our best to satisfy the needs of our customers, vendors, and partners as we develop our hybrid business model leveraging online operations and mobile technologies along with an extensive offline retail network and robust logistics infrastructure. Our websites, mobile apps, and brick-and-mortar stores are integrated by our OneRetail technology stack and complement each other to reinforce a positive customer experience. This hybrid approach gives us an important competitive advantage over retailers that operate exclusively online or offline.
Our business relies on two leading retail brands, M.Video and Eldorado, each of which boasts 100% brand awareness in the Russian market. The Group has over 1,200 stores across 370 locations in Russia, from Kaliningrad to Kamchatka. Our Two Brands strategy helps to maximise customer outreach while also enabling greater agility in responding to market changes and boosting efficient growth of the retail network. The online infrastructure and offline store networks of both brands operate using a single IT system and a shared back office. To enable this shared approach, we aim to maximise business process digitalisation at customer contact points and all business functions including logistics, marketing, and assortment management.
M.Video-Eldorado Group has also been recognised as Russia's top retail employer by hh.ru, the leading online recruitment platform in Russia and the CIS.
Owing to both M&A activity and organic growth, the Group has been able to ensure strong earnings growth momentum and in 2019 ranked among the 10 largest publicly traded retailers in its segment globally, with revenue of USD 5.6 billion.
Integrated retail platform, shared logistics, and two brands
Our strong fulﬁlment process relies on a well-developed retail and logistics infrastructure that comprises over 1,200 stores, 11 central distribution warehouses, and 59 multi-format outlets, with a total area of nearly 800 thousand sq m. Since 1993, we have invested over RUB 150 billion in our retail network and logistics, putting us years ahead of leading marketplaces in terms of logistics and last-mile delivery capabilities.
The distance between our easternmost and westernmost stores in Petropavlovsk-Kamchatsky and Kaliningrad, respectively, is over 7,420 km. The Group's strong online platform enables 100% online coverage across its footprint. Our stores serve as an extension of the online shopping experience and a place to showcase products and innovations for both store visitors and online users (through video consultations). On top of that, the retail network accommodates 57% of the Groups inventories. They are distributed to stores based on predictive analytics, which enables both the fastest access in the market to popular products and efficient stock management. The high density of our stores helps us to successfully develop express delivery and self-pickup services. With that in mind, we view the retail network expansion as a key way to boosting and supporting our online sales.