Our History



The Group pays RUB 6.0 billion in dividend based on the results of the successful integration of M.Video and Eldorado in 2018-2019.

Eldorado integration

The Group successfully completes the legal and IT integration of Eldorado LLC, thus building a strong foundation for further enhancement of business processes and operating efficiency.



M.Video announced a transition from omni-channel to ONE RETAIL concept, designed to strengthen the Group’s leadership in a new reality where e-commerce is at the forefront. The concept entails a unified customer experience across all communication channels between the Company and the client, personalized service and mecha-nism of offering the best prices on the market.

Dual brand strategy

A new dual brand strategy is developed for the Group. Eldorado’s business model is re-started, which includes a transition to an omni-channel model, an increased focus on digital products, a brand update and the launch of a new format called Eldorado 600.

Acquisition of MediaMarkt stores

The Group continues consolidating the market, completing a deal to acquire the Russian business of MediaMarktSaturn. The Group acquires 42 MediaMarkt stores in 22 Russian cities, where 46 stores are opened under the M.Video and Eldorado brands. MediaMarktSaturn acquires a 15% stake in PJSC M.Video from the SAFMAR Group.

Acquisition of Eldorado

A deal is completed to acquire 100% of Eldorado LLC for RUB 45.5 billion (excluding the value of net liabilities). As a result of this landmark deal, the Russian market sees the emergence of a player with a presence in all customer segments of consumer electronics and home appliances market. The Group becomes one of the top 10 publicly traded electronics retailers globally.


SAFMAR – a new shareholder

The SAFMAR Group acquires a 57.7% stake in PJSC M.video from Alexander Tynkovan and his partners, becoming the company’s largest shareholder. Mr Tynkovan continues to serve as the Group’s President, Chairman of the Management Board and a member of the Board of Directors.


M_mobile, m_RTD, m_broker

The company launches m_mobile to sell smartphones and accessories, pilots the use of tablets (Real Time Dealing project) by sales staff and transition to a new broker model for consumer lending (m_broker). The rapid introduction of new technologies enables a high level of service while maintaining efficiency and profitability regardless of external economic factors.


Omni-channel model

M.Video becomes one of the first compa-nies to transition to the omni-channel model, offering customers unified products, service and prices online and in stores. The size of the network reaches 300 stores. M.Video strengthens its leadership in the home appliance and consum-er electronics market.



Market leader

M.Video is Russia’s largest retailer of household appliances and consumer elec-tronics in terms of revenue. The Company demonstrated the highest sales growth among all domestic networks based on 2010 performance results. In 2010–2011, the company brings 44 new stores into operation in a year.


Growth continues

M.Video is the only consumer electronics and home appliances retailer on a national scale to demonstrate a positive sales trend.



M.Video becomes the first (and to this day the only) consumer electronics retailer in Russia to make an Initial Public Offering (IPO). Under the deal, Russian and interna-tional investors acquire a 29.2% stake in the company.

Growth leader

Based on 2008 performance results, M.Video is one of the fastest-growing consumer electronics and home appliance chains in Russia. The company opens 37 stores per year. The M.Video chain en-compasses 157 stores in 64 cities in Rus-sia.


Regional expansion

The first M.Video store outside Moscow opens in Nizhny Novgorod. Within a year, the company expands its presence in southern Russia, opening stores in Samara and Rostov-on-Don.


Online store launch

M.Video launches its online store at www.mvideo.ru, becoming an online consumer electronics retail pioneer in Russia.


Store network expansion

Over the first four years of operations in Moscow, seven M.Video stores are opened, including the largest consumer electronics shopping centre in Russia. The company launches the first home appliance and consumer electronics service centre in Russia.

First store

The company’s first store, measuring 50 square metres, opens in Moscow. The company is founded by Alexander Tynkovan (currently President of M.Video–Eldorado Group), Pavel Breev (currently a member of M.Video–Eldorado Group’s Board of Directors and Management Board) and Mikhail Tynkovan.