Our Brands
Customer value proposition
M.Video is developing as a universal retailer in the household appliances and electronics sector, providing an excellent customer experience, premium service and new products from the leading electronics brands. The M.Video brand is meant to deliver a unique form of emotional engagement and to provide customers with an attractive offer while conveying the benefits associated with long-term loyalty. The ONE RETAIL concept, an integrated digital environment and service based on in-depth knowledge of customer needs, will be a key driver for M.Video’s development in the years to come.
Share in the Group’s net turnover, %
Strategy
The goal of M.Video’s strategy is to strengthen its position as the Group’s leading brand and as the best-known and most reliable retailer in the Russian market for household appliances, digital equipment and gaming devices. M.Video’s market share will be increased by expanding its audience, developing its online business, providing a better product range in the mid-price and premium-class segments, as well as improving the quality of service. The introduction of digital technologies and ecosystems within the ONE RETAIL concept are the key instruments for implementing the brand strategy.
GMV (total sales), RUB bln
335.5
Average check, RUB
9,811
Number of visits to mvideo.ru per month, mln
46.3
Mobile app installations, mln of installations
7.1
Number of stores
542
Retail area, ths m2
810
Customer value proposition
Eldorado is developing as an affordable retailer and a convenient universal online platform. The brand’s key advantages for consumers are the best deals, simplicity and proximity.
Share in the Group’s net turnover, %
Strategy
Eldorado is an attacking, competing brand of the Group whose target locations are class B shopping malls and proximity stores. The network uses a model of effective cost control, hot deals and a basic set of services. Besides the main format with an average size of 1,400 sq.m. Eldorado is also represented in “Eldorado 600” (average sales area is approximately 600 sq.m.) format whose business model is competitive in small cities.