Our hybrid business model implies complete integration of online channels and offline stores. In line with its Hacking Retail strategy, M.Video-Eldorado aims to double the GMV to RUB 1 trillion by 2025 while maintaining a healthy operating margin and comfortable leverage. The Group seeks to accomplish these goals by transforming itself from a traditional retailer into a technology-driven company, scaling up OneRetail technologies based on mobile solutions for retail stores and customers, and developing business processes that harness data analytics.

Alexander Izosimov

CEO of M.Video-Eldorado Group